Mobile in your pocket, business in the cloud

August 25, 2014

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Great interview on mobile. In late June of 2014, the US Supreme Court decided a case related to information on cell phones. While the decision is important, it’s this quote from the Chief Justice that also caught our attention. He said that cell phones are “such a pervasive and insistent part of daily life that […]

SiteMinis selects IBM cloud services and infrastructure

May 13, 2014

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http://www.marketwatch.com/story/siteminis-selects-ibm-cloud-services-and-infrastructure-from-softlayer-cuts-costs-by-35-percent-2014-05-09

DG’s customer centric approach to mobile marketing diagramed

May 15, 2013

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Dollar General takes a customer centric view of mobile marketing and customer mobile brand engagement through mobile web, APP’s In-store signage and print material. Dollar General is currently using the CliqLaunch platform to full benefit! If you go to http://m.dollargeneral.com and click on several of their swiping banner ads you will land on CliqLaunch created pages!  These CliqLaunch […]

Dollar General approaches mobile from a customers perspective- a 360 degree viewpoint

May 8, 2013

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Dollar General has brought mobile into the company’s everyday marketing and advertising process. No longer is mobile just a ‘check the box’ effort whereby mobile is a hit or miss proposition to the consumer. If you think about it, there are only three ways to increase a retailers sales- get a customer to shop more […]

Mobile moves Hointer Clothing forward with brick and mortar Retail 2.0

May 8, 2013

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Hointer clothing is a real step forward for brick and mortar Retail 2.0. Customers enter a store with no people staffing the location and the consumer choosing product, handling the fitting and purchasing the product all through their smartphone. Speed, convenience and low friction transaction- all the things that made mobile a part of most […]

Mobile explosion will force advertisers to embrace new consumer centric model

May 7, 2013

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Advertisers today must design a multi- pronged approach to leverage mobile to reach objectives now and in the immediate future. Mobile consumers as a channel are only increasing every day across the globe. Many brands struggle with a new ‘consumer centric’ strategy vs a more traditional ‘brand centric’ approach. This simply means that  the hub […]

SiteMinis Continues to Grow Mobile in the Classroom Initiative Going on Semester Three with Great Feedback from Ball State, University of Tennessee, Michigan State, Western Michigan and Others

April 22, 2013

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Following the American Academy of Advertising’s conference, the buzz on incorporating mobile into the syllabuses for classes is exciting ATLANTA, Apr 10, 2013 (BUSINESS WIRE) — SiteMinis, a mobile web App technology platform and services provider, today announced an initiative to partner with universities globally, to enable professors of Advertising, Graphic Design, Marketing, PR and […]

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