Pew is out with their The rise of in-store mobile commerce that tracks mobile phone shopping results from the 30 days before and after Christmas 2011. Results as follows- More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with… [Read more…]
December 2, 2011
Mobile Marketer NYC Great article on what the stars of the mobile channel will be in 2012 from the industry leading mobile news channel Mobile Marketer. Industry experts agree that the mobile Web will be the breakout mobile channel in 2012. The debate goes on There has been an ongoing debate regarding HTML5 versus mobile… [Read more…]
November 29, 2011
Okay, the numbers are almost in for Cyber Monday. 1.2 Billion in sales, up 20% over last year. Almost half of Cyber Monday Shoppers used their mobile device to either buy or research a purchase decision. The number of transactions on mobile are big and getting bigger. This information has been predicted over 2 years… [Read more…]
November 28, 2011
Watch out all you tablet makers! The Kindle Fire has taken a giant leap forward in user acceptance! ChangeWave just released a survey that says buyers asked in November what kind of Tablet Device they would buy clearly gave the Kindle Fire a boost in the ratings at 22% affirmative! Now the iPad still looms… [Read more…]
November 27, 2011
Mobile Commerce is booming. A blinding flash of the obvious, well at least to that small group of mobile pioneers that set out to make sure that users of mobile devices would have mobile web sites designed for use on that small screen! Yes, those of us that have been around a while- say over… [Read more…]
November 10, 2011
Mobile Marketer, NYC – ”Mobile ads can be extremely helpful in driving engagement,” said Marci Troutman, CEO of SiteMinis, Atlanta “One way specifically would be a targeted ad for a holiday purchase quickly – as long as the ad leads to a quick ROI on a mobile Web site or marketing page,” she said. Ms.… [Read more…]
November 8, 2011
BusinessInsider.com – The below graph from BusinessInsider is a summation of data from Comscore. We have previously written on their findings as well, however, this graph helps visualize the real opportunity for growth in the mobile space. What it really tells me is that the SiteMinis mobile web site deployment tools are in the sweet… [Read more…]
November 1, 2011
How effective are mobile ads in driving sales? This depends on several factors, suffice it to say that in the US over all , Smartphone users recognize or are aware of mobile ads all the time or most of the time is around 36% combined all age groups (45% in the 18 to 29 year… [Read more…]
October 26, 2011
With the world population hitting 7 Billion people this month, analyst estimates are that there are now over 5 Billion cell phones users out in the world market. Not a bad situation for a mobile web company! In light of that news, here are some current Gartner numbers on mobile phone market shares globally. A… [Read more…]
October 21, 2011
Mobile Commerce Daily- NEW YORK –During the “Creating a Strategic Mobile Roadmap that Aligns with Overarching Company Goals” panel, executives discussed their mobile strategies. The session was moderated by Marci Troutman, CEO of Siteminis, Atlanta. Saks mobile site A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create… [Read more…]
January 31, 2012
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