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What's interesting in Mobile – The Siteminis Blog
DG’s customer centric approach to mobile marketing diagramed
Dollar General takes a customer centric view of mobile marketing and customer mobile brand engagement through mobile web, APP’s In-store signage and print material. Dollar General is currently using the CliqLaunch platform to full benefit! If you go to http://m.dollargeneral.com and click on several of their swiping banner ads you will land on CliqLaunch created pages! These CliqLaunch […]
Posted in: Mobile General Information
Dollar General approaches mobile from a customers perspective- a 360 degree viewpoint
May 8, 2013
Dollar General has brought mobile into the company’s everyday marketing and advertising process. No longer is mobile just a ‘check the box’ effort whereby mobile is a hit or miss proposition to the consumer. If you think about it, there are only three ways to increase a retailers sales- get a customer to shop more […]
Posted in: Mobile General Information
Mobile moves Hointer Clothing forward with brick and mortar Retail 2.0
May 8, 2013
Hointer clothing is a real step forward for brick and mortar Retail 2.0. Customers enter a store with no people staffing the location and the consumer choosing product, handling the fitting and purchasing the product all through their smartphone. Speed, convenience and low friction transaction- all the things that made mobile a part of most […]
Posted in: Mobile General Information
Mobile explosion will force advertisers to embrace new consumer centric model
May 7, 2013
Advertisers today must design a multi- pronged approach to leverage mobile to reach objectives now and in the immediate future. Mobile consumers as a channel are only increasing every day across the globe. Many brands struggle with a new ‘consumer centric’ strategy vs a more traditional ‘brand centric’ approach. This simply means that the hub […]
Posted in: Mobile General Information
SiteMinis Continues to Grow Mobile in the Classroom Initiative Going on Semester Three with Great Feedback from Ball State, University of Tennessee, Michigan State, Western Michigan and Others
April 22, 2013
Following the American Academy of Advertising’s conference, the buzz on incorporating mobile into the syllabuses for classes is exciting ATLANTA, Apr 10, 2013 (BUSINESS WIRE) — SiteMinis, a mobile web App technology platform and services provider, today announced an initiative to partner with universities globally, to enable professors of Advertising, Graphic Design, Marketing, PR and […]
Posted in: Mobile General Information
Google gets slapped with Android OS anti-trust allegations in the EU
April 22, 2013
Great article about how the EU is being petitioned to review how Google is handling the ‘FREE’ use of Android OS to handset manufacturers and then stacking the deck on the APP with favorably Google APP’s and diminishing competitive APP’s. Anti-trust allegations are flying. Google alleged to be using Android as a Trojan horse to deceive […]
Posted in: Mobile General Information
Hewlett-Packard Using Super Specific Marketing
December 17, 2012
HP is currently marketing for, among other things, its Envy 4 Touchsmart Ultrabook and its Envy 23 Touchsmart laptops. Both laptops run the new Windows 8 platform. The interesting part of it all, is how it is marketing them. The advertisements are on the iPhone Spotify App. Spotify is a music company similar […]
Posted in: Mobile General Information
May 15, 2013
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