Browsing All Posts published on »July 14th, 2010«

Calvin Klein Jeans Replaces Racy Billboards with QR Codes

July 14, 2010

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Interesting news from the home front!- QR codes on billboards, let the education begin! This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code […]

PocketPhilanthropist encourages charitable donations via mobile app

July 14, 2010

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Mobile Commerce Daily- PocketPhilanthropist is an application for iPhone and iPod touch designed to raise funds for a different charity each week. The application, which can be downloaded for free from iTunes, lets users make charitable donations, starting at $1, with the touch of a finger. Each week, PocketPhilanthropist features a different charity and distributes […]

McDonald’s goes with Near Field Communications for sales lift

July 14, 2010

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Mobile Commerce Daily- McDonald’s use of mobile technology proves Near Field Communications will be the next big thing. NFC is well known for its ability to enable contactless payments. However, when combined with mobile phones, NFC can also be used for customer relationship marketing purposes, distributing mobile coupons and collecting data. “A couple of weeks […]

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