If you are in the mobile space, you should be paying attention to how mobile is interacting with the health care industry! Fierce Health- The global market for handheld mobile devices in healthcare is forecast to grow 7 percent this year to $8.8 billion, compared to $8.2 billion in 2009, partially spurred by the American […]
July 22, 2010
New study out there! Really, this is a no brainer kind of thing to anyone steeped in the mobile space. Everyone that has invested into mobile, to whatever degree, is seeing positive returns. It amazes me how many large companies are tentative about their approach to mobile as a market segment. I saw the same […]
July 22, 2010
Education about ad targeting can create more fear eMarketer Daily- Internet users have been sending mixed messages about their attitudes toward targeted ads: They sometimes say they appreciate the relevance targeting brings; they sometimes indicate they would be willing to provide personal information to facilitate targeting; and they also report concerns about advertisers and publishers […]
July 22, 2010
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