Facebook COO Sandberg “Mobile is big”- just how big- look at these stats

Posted on October 1, 2010

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As Facebook Chief Operating Officer Sheryl Sandberg at a Huffington Post Advertising Week event in New York said this week-

“Saying mobile is going to be big is silly. Mobile is big. Mobile is getting bigger. [...] Our goal is we want to make Facebook available everywhere on every device. That’s actually complicated in a world of so many different mobile carriers, so many different operating systems, so many different devices all over the world, and tablet computing and desktop computing. [...] We are working at making our apps work as well as possible on every device given the limited resources that we have.”

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Mobile stats of interest

Mobile purchasing habits in the US (Compete)

  • 37% of US Smartphone users have made a (non-mobile) purchase on their handsets in the last six months.
  • 19% have purchased music on their phones, 14% have bought books, DVDs or games, while 12% have purchased movie tickets.
  • The amount that mobile users are willing to spend varies between handsets, with 32% of Android and 29% of iPhone users willing to spend $100 or more from their handsets, compared with 14% of Blackberry users.

Mobile purchasing habits in the US (ATG)

  • 27% of all consumers used their mobiles to browse and research products at least four times over a 12 month period. For the 18-34 age group, this figure is 41%.
  • 20% of all consumers and 32% 0F 18-34 year olds are researching purchases via mobile at least monthly.
  • 13% of all consumers and 23% of the 18-34 age group make purchases via their mobile four times a year.

Mobile payments (Juniper)

  • The market for mobile payments market is expected to quadruple by 2014, reaching $630bn in value, which equates to 5% of total e-commerce sales.
  • The mobile payments market is worth $170bn so far this year.

Mobile commerce market size (ABI Research)

  • The research firm predicts that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.
  • By ABI Research’s count, mobile commerce tripled in the United States in 2009, but still only constituted a $1.2bn market.
  • In Japan, which has one of the most vibrant mobile markets, mobile commerce exceeded $10bn in 2009.

Mobile internet usage (Essential Research)

  • 47% of daily mobile internet users live in urban areas, while 42% of mobile internet users earn over £40,000 a year (household income) compared to 31% of non users.
  • These daily mobile internet users are also more likely to spend more on their monthly mobile bills, 55% pay over £30 a month, compared to 10% of non users.

Smartphone usage (comScore)

  • In the three month period ending in February 2010, 45.4m people in the U.S. owned smartphones, a 21% jump over November 2009.
  • The fastest gainer in that segment is Google, whose Android platform rose by an impressive 5.2% in only three months.
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