The October 2010 edition of the Facebook Marketing Bible now available

Posted on October 18, 2010

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The October 2010 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available on the web!

The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing opportunities on Facebook.

Now, as Facebook continues to roll out product changes affecting users, as well as brand marketers, advertisers and developers, this leading resource and tool is updated and more essential than ever before.

The web edition of the Facebook Marketing Bible is comprised of detailed resource pages, comprehensive how-to guides, and case studies analyzing today’s most successful marketing and advertising campaigns on Facebook.

The Facebook Marketing Bible contains strategies specifically tailored to brand marketers, advertisers, web content publishers, and app developers. Please see the full table of contents below.

In addition, Inside Network is happy to announce that through October 31st all customers who purchase the Facebook Marketing Bible will also receive a free $25 Facebook Ads advertising credit, courtesy of Facebook (see terms).

Now that Facebook has crossed the 500 million active user mark, there’s never been a better time to reach your target audience through marketing on Facebook.

The October 2010 edition includes updates on the following topics:

  • Facebook’s more stringent implementation of its advertising guidelines and what it means for advertisers throughout the ecosystem.
  • Recent performance stats on Facebook’s Open Graph and social plugins, and a look at the influence of the Like button and social plugins on site traffic and engagement.
  • Facebook Places, the company’s new location-based feature that is creating new marketing opportunities for businesses both on- and offline.
  • Facebook Questions, and how this new user-facing feature can offer a new ‘no-cost’ marketing channel for brands, advertisers, and developers.
  • Facebook Groups, the company’s brand-new collaboration and communication feature that could open up even more opportunities, and complexities, for advertisers, developers, and marketers.
  • Plus, comprehensive walk-throughs of Facebook’s tools for advertisers, web content publishers, and Page administrators.

Learn more about the October 2010 edition of the Facebook Marketing Bible at FacebookMarketingBible.com.

 

Table of Contents – October 2010 Edition

Building Your Brand through Facebook Pages

  • The Profile Page – A Walk-Through
  • Facebook Pages and Public Profiles
  • Strategy: 4 Reasons Why Marketers Should Choose Pages Over Groups
  • Strategy: How to Promote Your Page in 6 Steps
  • 10 Key SEO Strategies Every Facebook Page Owner Should Know
  • Vanity URLs for Facebook Pages
  • SMS Subscription Service for Pages
  • Adding Custom Modules to Your Page

Growing your Facebook Page Audience

  • The Basics of Status Updates for Pages
  • Increase Engagement and Insight through Status Tagging
  • How to Grow Your Page’s Audience through Page Invitations
  • How to Grow Your Page’s Audience through Fan Badges
  • Demographic Targeting for Status Updates
  • Updating Facebook Page Status Via Text
  • Receive Page Status Updates Via Text
  • How to Export Your Facebook Page Updates to Twitter
  • Facebook Learning from Twitter, Pages Getting Better
  • Branded Virtual Gifts on Facebook Pages for Viral Advertising

Designing Your Facebook Page

  • The Wall Tab for Making Pages Dynamic and Viral
  • How to Choose a Landing ‘Tab’ for your Facebook Page

Advanced Strategies for Facebook Pages

  • 8 Best Practices for Retailers on Facebook
  • Marketers Actively Bidding for Generic Facebook Pages
  • How Page Owners Can Restrict Content for Underage Users

Tools and Analytics for Pages

  • Facebook “Insights” Metrics Dashboard for Page Managers
  • Using Third Party Tools to Manage Your Facebook Page

Facebook Groups

  • Strategy: What About Spamming Existing Groups?
  • Quick Note on Groups and SEO

Facebook Events

  • Facebook Events – A Walk-Through
  • Facebook’s Events API
  • Quick Note on Events and SEO
  • Events from the Home Page

Facebook Questions and Places

  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Facebook Places – A Walk-Through
  • Facebook Places for Advertisers
  • Facebook Places for Brand Marketers
  • Facebook Places for Developers

Performance Advertising Fundamentals

  • Facebook Ads: Read Before You Get Started
  • Facebook Ads – A Walk-Through
  • The Facebook Ads Manager
  • Facebook Self-Serve Ad Types: Page Ads
  • Facebook Self-Serve Ad Types: Event Ads

Ads Targeting on Facebook

  • 10 Powerful Targeting Methods Facebook Ads Every Performance Advertiser Should Know
  • Friends of Connections Targeting
  • Facebook Ads: Language Targeting
  • 4 Connection Targeting Tests Every Advertiser Should Run
  • From Keyword Targeting to People Targeting: Understanding Performance Advertising with Facebook’s Tim Kendall
  • Time Scheduling

The Facebook Open Graph, and APIs for Web Publishers

  • Facebook Questions – A Walk-Through
  • How Marketers Can Get The Most Out Of Facebook Questions
  • Implementation Options: Like Button
  • Facebook CTO Bret Taylor Discusses the Open Graph
  • Facebook for Websites or Facebook “Connect”
  • Promotional/Sweepstakes Policies for Facebook Pages
  • The Future of Sharing on Facebook: A Hybrid Public/Private Model
  • Facebook’s Guidelines for Promoting Pages Outside Facebook

The Facebook Marketing Bible is available at FacebookMarketingBible.com

 

 

 

 

 

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