Did Steve Jobs affect mobile advertising, marketing, commerce and content? If so, how?
The simple answer is a resounding YES! Steve Jobs affected everything that we do in mobile today. How did he do it? by creating an ecosystem of software, hardware and content that drew users in droves to the products. He created the market of what can be and made it a reality.
Yes there was mobile in the marketplace before Apple changed the world with the iPhone, but what Apple did was make consumers and business’ stand up and take notice of what mobile can and could be.
In my view, June 29th 2007 was a red letter day in mobile. Why? That is the daytime iPhone was released and the view of CEO’s, CMO’s, CIO’s (as well as everyday consumers- the backbone of commerce) changed.
No longer was mobile considered a maybe thing, but a ‘how can I get my brand’ to market and looking as good as this?
Steve Jobs was a visionary, not a reactionary. When asked about whether or not Apple used focus groups Steve responded “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want.” Steve Job’s and the people and culture he has put in place excels at figuring out what people want. Looking forward- not in a rear view mirror.
To quote Henry Ford (and yes- Steve Jobs is in that company of geniuses) He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’’’ Steve Jobs made it his business to understand technology, see the future and deliver.
Steve understood the far reaching implications of developing a true ecosystem and guided Apple to do that.