Browsing All Posts published on »July, 2012«

Guess What: Mobile Commerce to Make Up a quarter (24%) of Online Sales by 2017

July 31, 2012

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Mobile Commerce Daily By Lauren Johnson Mobile commerce is on the rise. “Mobile Sales is still a relatively underused market. The problem is most consumers aren’t quite comfortable putting that kind of information out there through their phone. Often times the quality of the content that companies are offering do not inspire confidence in the consumer  As the mobile web […]

EBay Aims for Gold with Updated Mobile App

July 31, 2012

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Mobile Marketer By Rimma Kats “EBay is doing exactly what they need to be doing.  They are capitalizing on the role of marketing that mobile was born to play; impulse marketing.  Everyone in the world is focused on the Olympics right now.  Whether they are at home, at a friend’s house or at their local watering hole, […]

Spotify Joins Google’s Android

July 31, 2012

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Spotify has updated its Google (NASDAQ:GOOG) Android application to support free streaming radio, giving consumers access to unlimited music on the go. “I think that Spotify made a smart decision by offering commercial free listening on both the iPhone and android operating systems”, said Randy Ferree, Account Manager of SiteMinis. “First of all, the value […]

Apple Blocks iOS In-App Purchase Fraud, Hacker Admits Defeat

July 31, 2012

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Apple (NASDAQ:AAPL) has successfully blocked an App Store hack that let iOS device owners make in-app purchases for free. “Apple is doing the right thing when it comes to a business point of view. They are looking to profit from monetary exchanges happening on their platforms. Hacking is a real problem in the space. The […]

Headline!!! JCPenney to Replace Cash Registers with Mobile Checkout Devices by 2013

July 30, 2012

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Mobile Marketer By Rimma Kats “JC Penny is making a bold, progressive, and smart strategic decision by committing to a “mobile-first” payment/checkout strategy.  Consumers are continually  becoming accustomed to more quick, efficient, and automated experiences as they leverage the latest technology to make their lives easier in innumerable ways. Creating a faster, easier checkout process will create […]

Are Supermarkets Adding Mobile to Their Shopping Lists?

July 30, 2012

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Mobile Marketer By Chantal Tode “I think this is a very nice approach for grocery shopping. I, myself spend most of my time on my mobile phone looking for discounts and coupons so not only do I think this is perfect but it will cut down on having to carry paper coupons around, said Shennetta Lamar, Project […]

Sony taps Pandora for exclusive stations deployment and further settles into the mobile space

July 26, 2012

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Since Sony acquired EMI this year, the Sony catalog boasts the largest number of copyrights (over 2 million) of any company on the planet, including artists such as Michael Jackson, the Beatles and Bob Dylan as well as songs such as ‘Over the Rainbow”. Mobile Marketer By Rimma Kats It is important to note that Pandora has been […]

Why is Google mum on new details about Motorola?

July 24, 2012

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“The lines between business and technology development are beginning to blur. It seems as though the evolution of technology is directly related to the ease and convenience in which we are able to complete our daily tasks. In other words, innovative, functional technology equals an easier life, which in turn equals value”, said Marci Troutman, […]

Smaller Brands Can Get in on the Mobile Marketing Game by doing the Following

July 24, 2012

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Mobile Marketer Daily By Carine Zeier Carine Zeier is managing director of Boost Advertising/Madmaker “It is possible to believe that there is a direct relationship between these big boxes creating their own mobile marketing initiatives in house and the future ability for smaller companies to be able to do the same.  Since there has obviously been a […]

Apple’s iPad Generates More Revenue Per Impression Than Other Mobile Devices: Report

July 24, 2012

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Mobile Marketer Daily By Chantal Tode IPad proves its strength as advertising medium “The use of iPads in the marketplace has been increasing ever since the iPad was introduced with no sign of stopping or slowing down.  This article attempts to demonstrate this by producing the advertising cost numbers of varying devices and operating systems”, said Marci Troutman, […]

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