Let me start by saying that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site testing is typically done during the Software development Lifecycle (SDLC) testing occurs in two phases: Unit and System testing. This also usually occurs… [Read more…]
April 19, 2011
Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to… [Read more…]
April 13, 2011
Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption,… [Read more…]
April 13, 2011
According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user… [Read more…]
January 19, 2011
Brooklyn Decker, voted the sexiest women alive by readers of esquire magazine will now appear in 700 Barnes and Nobles locations. Well, kind of. Utilizing the augmented reality plus GPS location based APP developed by Goldrun, a New York based agency, customers can use their iPhone to place themselves into a picture with Ms. Decker… [Read more…]
January 19, 2011
Long awaited use of mobile payment portals takes a big step with the announcement that Starbucks will now facilitate the use of mobile devices in the payment process. Although the technology is not new, use on a large scale in the U.S. has been somewhat slow. Not anymore! SEATTLE, January 19, 2011 – Starbucks (NASDAQ:… [Read more…]
January 19, 2011
Groupon is poised to make a splash with a $15 Billion dollar IPO. Google shot a bit low in their offer. Great work for the long established (by internet terms) social buying site. Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world.… [Read more…]
December 7, 2010
Interesting article about text giving. Really, the answer is to put the donation pages out on the mobile web and text to link. This allows for both micro and macro giving as well as integration with social media strategies. (NYT) By STEPHANIE STROM Four nonprofit groups are trying to attract $25 gifts through text messages this holiday… [Read more…]
December 7, 2010
By Adam Blair (RIS) In the largest mobile POS rollout in retailing, Home Depot has deployed 30,000 transactional/communication devices in 1,970 of its stores, providing associates with handheld technology that combines inventory management and analytics functions, a phone, a store walkie-talkie, and label printing with POS. The retailer expects labor savings to cover the First Phone… [Read more…]
November 29, 2010
eBay mobile results from Black Friday- double last years volume and in line to treble last years performance. Guess what, the year of mobile is, well- THIS YEAR. eBay Black Friday General Shopping Data in the United States: eBay.com peak buying hours on Black Friday were 6-8pm MST (7pm MST was the peak) The first… [Read more…]
April 25, 2011
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