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What's interesting in Mobile – The Siteminis Blog
Browsing All Posts filed under »Mobile General Information«
Mobile is Key for the Two Biggest Shopping Days of the Holiday Season
More and more quotes, opinions, and studies are coming out that are supporting the same thing – mobile is going to be a big player this holiday season. This especially applies to arguably the two biggest individual shopping days of the season in Black Friday and Cyber Monday (Forgetful husbands and boyfriends shopping on Christmas Eve was […]
Exciting Times for the Mobile Web
November 16, 2012
The above link is a short sizzle reel that highlights the capabilities and features of the CliqLaunch 2.0 platform that SiteMinis recently released. CliqLaunch will be a major player in changing the landscape for Mobile Web and how it is done. SiteMinis, the Mobile Web Company, has recently launched its much anticipated CliqLaunch 2.0 Platform. […]
Walmart Expecting Big Numbers for Mobile During Holiday Season
November 9, 2012
Over the next few months we will be bombarded with a plethora of forecasts (and subsequent data reports) for the impact that mobile will have this holiday season. How’s this for a big forecast – Walmart expects 40% of its online traffic this holiday season to be from mobile. It doesn’t take a […]
Mobile Ads – Growing Slower Than Expected But Not For Long
November 5, 2012
Mobile ad spending growth has been slower than expected for two main reasons. Adoption and full understanding of the capabilities and functions of mobile ads have not fully been mastered, as the resources put in by companies for advertising are only a fraction of the equivalent of what consumers spend on mobile web. […]
Superstorm Sandy Could Prove to be Excellent Case Study for Mobile Emergence
November 1, 2012
15-20% of the disaster relief efforts for Superstorm Sandy are expected to come via mobile. When you add that with the preventative and safety mobile efforts that were taken before before the storm I think that there is an excellent case that can be made about how integral mobile is in our lives. […]
Victoria’s Secret Steps Up Mobile Advertising by Integrating Twitter
October 31, 2012
Victoria’s Secret is in the middle of a new mobile advertising effort for its new Pink tunic hoodie and is using a very unique approach. The company is using a Twitter hashtag #WEARNOW to see what other consumers have to say about the new hoodie, as well as have a dialogue with the […]
Mobile Advertising Done Beautifully Via Starbucks
October 31, 2012
Starbucks recently launched its own espresso maker, the Verismo, and is making a big push to advertise it via the mobile web. Frankly, it is about as good of a mobile campaign as I could think of. The mobile banner ads can be found in places like Harper Bazaar. Once […]
Another Luxury Brand Goes Mobile
October 29, 2012
Mobile Web is growing, and luxury brands are noticing. The newest company to join the Mobile Web ranks is Barneys New York. It has unveiled a sleek, sophisticated, and very impressive mobile website. It is an HTML5 site that shows off their product lines, allows for online shopping, and allows consumers to make […]
Velveeta’s Mobile Ad Campaign – What I Loved and What I’d Improve
October 26, 2012
Velveeta has a mobile ad campaign going on right now. It allows consumers to visit a mobile page to learn about various recipes you can make with Velveeta, and ultimately gave consumers a chance to enter in a Sweepstakes to go to the Country Music Awards in Nashville. That’s a company after my own heart. […]
A Wonderful Use Case In Mobile Advertising via Bobbi Brown
October 26, 2012
Mobile is a new frontier. Many of the what’s, when’s, and how’s are still being figured out by large companies. Advertising within the mobile web space is one of the biggest elephants in the room that companies face. They see the potential but have a hard time fully realizing it. […]
November 20, 2012
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