Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to… [Read more…]
April 13, 2011
Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption,… [Read more…]
April 13, 2011
According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user… [Read more…]
January 19, 2011
Brooklyn Decker, voted the sexiest women alive by readers of esquire magazine will now appear in 700 Barnes and Nobles locations. Well, kind of. Utilizing the augmented reality plus GPS location based APP developed by Goldrun, a New York based agency, customers can use their iPhone to place themselves into a picture with Ms. Decker… [Read more…]
January 19, 2011
Long awaited use of mobile payment portals takes a big step with the announcement that Starbucks will now facilitate the use of mobile devices in the payment process. Although the technology is not new, use on a large scale in the U.S. has been somewhat slow. Not anymore! SEATTLE, January 19, 2011 – Starbucks (NASDAQ:… [Read more…]
November 5, 2010
(Media Post) Lowe’s began running a series of paid-search and display ads earlier this week to push consumers to its Facebook Fan page that just after midnight this Friday will provide a sneak peak of forthcoming specials on Black Friday, the day after Thanksgiving, which traditionally kicks off the holiday shopping season in stores. The retailer… [Read more…]
November 2, 2010
(eMarketer) Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, the acknowledgment that occasional negative reviews do not hurt sales. “For many… [Read more…]
October 26, 2010
(NYT) SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week. “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist… [Read more…]
October 19, 2010
Will surpass $1 billion in 2011 (eMarketer) Mobile has broken through to reach the mainstream of digital advertising in 2010, according to US ad spending estimates by eMarketer. This year, US mobile ad spending will be up 79% to reach $743 million, eMarketer forecasts. That growth will slow somewhat to still-dramatic double-digit rates as spending… [Read more…]
October 18, 2010
This is already starting in mobile on item pages in mCommerce sites, its only a matter of time before this hits mobile ads as well. (Media post) The Facebook “Like” button inserted in ad units began running across display networks and publisher sites on Saturday could become a new metric for advertisers to measure the… [Read more…]
April 19, 2011
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