This discussion about the use of mobile APP’s for gaining consumer brand engagement is right on target. Although APP’s should be a part of every brands portfolio, careful thought must be given to the use case. Mobile Marketer – NYC – Clorox is encouraging users to download its myStain iPhone application through a new targeted… [Read more…]
March 12, 2012
Nielson Wire- Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. So, who’s winning so far? Nielsen’s detailed analysis of smartphone usage reveals that retail websites are… [Read more…]
March 7, 2012
Digiday by Giselle Abramovich - Top retailers have been busy adding video to their websites over the past several years, and yet they’ve hesitated to do the same when it comes to their mobile properties. The North Face uses videos on its desktop site but does not use them on its mobile site. Target also has videos… [Read more…]
March 5, 2012
Thanks Denise, great view of eTail west! Tech for Human Kind - eTail West was held this past week in Palm Springs. What are eTailers thinking? What products are worth looking at? Social Media Experts discussed and analyzed just how to really reach consumers via social media, none having clear vision. Enter Hearsay Social these folks… [Read more…]
March 4, 2012
Mobile Commerce Daily- There is a real opportunity in mcommerce There’s no longer a doubt as to whether or not mobile commerce will take off. The question now is how to make the most of the mcommerce opportunity. Mobile Commerce Daily’s GiselleTsirulnik interviewed MarciTroutman, CEO of SiteMinis, Atlanta, who provided 5 tips for retailers and brands looking to… [Read more…]
March 4, 2012
Mobile Commerce Daily- Target recently ran a mobile advertising campaign that was not executed properly nor optimized for mobile devices. However, since then the retail giant has redeemed itself by mobilizing the campaign and showing that it is never too late to get back on track. The company ran audio, mobile banner and full-page ads… [Read more…]
February 15, 2012
Agreement Extends Google’s New Google Commerce Search for Mobile to SiteMinis’ Growing Customer Base ATLANTA–(BUSINESS WIRE)– SiteMinis, a mobile website technology platform and services provider, today announced a joint venture with Google that will enable SiteMinis to offer mobility-enabled customized search components for mobile specific sites. Based on this agreement, Google also will leverage SiteMinis’… [Read more…]
February 12, 2012
Mobile Commerce Daily Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset. The company is running the mobile ads via Pandora’s iPhone application. Pizza Hut is following in the footsteps of its competitors including Domino’s and Papa John’s who… [Read more…]
February 12, 2012
Mobile Commerce Daily “With the Grammy’s site being mobilized and an estimated three to four million consumers viewing the site along with an estimated 3,500 tweets per second at certain times throughout the show, the Target commerce-enabled ads make perfect sense with targeting the right demographic with products they will be looking for… [Read more…]
January 31, 2012
Pew is out with their The rise of in-store mobile commerce that tracks mobile phone shopping results from the 30 days before and after Christmas 2011. Results as follows- More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with… [Read more…]
March 13, 2012
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