How effective are mobile ads in driving sales? This depends on several factors, suffice it to say that in the US over all , Smartphone users recognize or are aware of mobile ads all the time or most of the time is around 36% combined all age groups (45% in the 18 to 29 year… [Read more…]
October 26, 2011
With the world population hitting 7 Billion people this month, analyst estimates are that there are now over 5 Billion cell phones users out in the world market. Not a bad situation for a mobile web company! In light of that news, here are some current Gartner numbers on mobile phone market shares globally. A… [Read more…]
October 21, 2011
Mobile Commerce Daily- NEW YORK –During the “Creating a Strategic Mobile Roadmap that Aligns with Overarching Company Goals” panel, executives discussed their mobile strategies. The session was moderated by Marci Troutman, CEO of Siteminis, Atlanta. Saks mobile site A Saks Fifth Avenue executive at the Mobile Shopping Fall conference said retailers and brands need to create… [Read more…]
September 30, 2011
Anyone that has done business and traveled in China can appreciate this post. Although it has nothing to do with the mobile space, I thought that reading my friends experience would lighten up your day- I received this at 4 am this morning!- so here goes. A Typical Day in China Thought you’d get a… [Read more…]
September 27, 2011
Mobile Marketer- “I believe it is important for a brand such as Victoria’s Secret to run targeted mobile ads,” said Marci Troutman, CEO of Siteminis, Atlanta. “Their core customers are walking around with mobile phones, and listening to Pandora and interacting on mobile social sites,” she said. “If a mobile ad is placed in front… [Read more…]
September 23, 2011
Mobile Commerce Daily- “The importance of an app for a retailer is dependent on several things,” said Marci Troutman, CEO of Siteminis, Atlanta. “At the very least, a mobile app presence is critical for any retailer to market to the largest reach of consumers,” she said. Ms. Troutman is not affiliated with Disney. She commented… [Read more…]
September 12, 2011
Mobile Marketer “It’s always a good idea to run mobile banner ads, if you have a mobile presence for the consumers to link to, if you do not have a mobile presence, then it wouldn’t make much sense,” said said Marci Troutman, CEO of Siteminis, Atlanta. “If driving around ‘car shopping’ and you find a mobile… [Read more…]
September 2, 2011
Mobile Commerce Daily- “Having a mobile landing page to promote a new brand is a good idea for any company,” said Marci Troutman, CEO of Siteminis, Atlanta. “Allowing the customers to click to the store locator from the landing page is also a good idea, as it allows the customers to view the promoted product and… [Read more…]
August 26, 2011
Did Steve Jobs affect mobile advertising, marketing, commerce and content? If so, how? The simple answer is a resounding YES! Steve Jobs affected everything that we do in mobile today. How did he do it? by creating an ecosystem of software, hardware and content that drew users in droves to the products. He created the… [Read more…]
August 16, 2011
Mobile Commerce Daily - “What’s important about this app is that MTV has a real-time opportunity to sell tickets that function similar to daily deals,” said Steve Timpson, president of Siteminis, Atlanta. “It’s also interesting because MTV’s demographic is more responsive to geo-locating features, which is probably represented by the types of artists that MTV can… [Read more…]
November 1, 2011
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