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What's interesting in Mobile – The Siteminis Blog
Superstorm Sandy Could Prove to be Excellent Case Study for Mobile Emergence
15-20% of the disaster relief efforts for Superstorm Sandy are expected to come via mobile. When you add that with the preventative and safety mobile efforts that were taken before before the storm I think that there is an excellent case that can be made about how integral mobile is in our lives. […]
Posted in: Mobile General Information
Victoria’s Secret Steps Up Mobile Advertising by Integrating Twitter
October 31, 2012
Victoria’s Secret is in the middle of a new mobile advertising effort for its new Pink tunic hoodie and is using a very unique approach. The company is using a Twitter hashtag #WEARNOW to see what other consumers have to say about the new hoodie, as well as have a dialogue with the […]
Posted in: Mobile General Information
Mobile Advertising Done Beautifully Via Starbucks
October 31, 2012
Starbucks recently launched its own espresso maker, the Verismo, and is making a big push to advertise it via the mobile web. Frankly, it is about as good of a mobile campaign as I could think of. The mobile banner ads can be found in places like Harper Bazaar. Once […]
Posted in: Mobile General Information
Another Luxury Brand Goes Mobile
October 29, 2012
Mobile Web is growing, and luxury brands are noticing. The newest company to join the Mobile Web ranks is Barneys New York. It has unveiled a sleek, sophisticated, and very impressive mobile website. It is an HTML5 site that shows off their product lines, allows for online shopping, and allows consumers to make […]
Posted in: Mobile General Information
Velveeta’s Mobile Ad Campaign – What I Loved and What I’d Improve
October 26, 2012
Velveeta has a mobile ad campaign going on right now. It allows consumers to visit a mobile page to learn about various recipes you can make with Velveeta, and ultimately gave consumers a chance to enter in a Sweepstakes to go to the Country Music Awards in Nashville. That’s a company after my own heart. […]
Posted in: Mobile General Information
A Wonderful Use Case In Mobile Advertising via Bobbi Brown
October 26, 2012
Mobile is a new frontier. Many of the what’s, when’s, and how’s are still being figured out by large companies. Advertising within the mobile web space is one of the biggest elephants in the room that companies face. They see the potential but have a hard time fully realizing it. […]
Posted in: Mobile General Information
The Amount of Traffic From Mobile Devices is Constantly Increasing
October 25, 2012
Edmunds.com has seen its online traffic via mobile devices hit the 30% mark, and forecasts hitting the 50% mark sometime in 2013. This is a trend that I would expect to see most companies noticing. One of the best practices that seems to be driving this trend is differentiating what the site looks […]
Posted in: Mobile General Information
November 1, 2012
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