Let me start by saying that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site testing is typically done during the Software development Lifecycle (SDLC) testing occurs in two phases: Unit and System testing. This also usually occurs […]
April 19, 2011
Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to […]
April 13, 2011
Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption, […]
April 13, 2011
According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user […]
January 19, 2011
Long awaited use of mobile payment portals takes a big step with the announcement that Starbucks will now facilitate the use of mobile devices in the payment process. Although the technology is not new, use on a large scale in the U.S. has been somewhat slow. Not anymore! SEATTLE, January 19, 2011 – Starbucks (NASDAQ: […]
January 19, 2011
Groupon is poised to make a splash with a $15 Billion dollar IPO. Google shot a bit low in their offer. Great work for the long established (by internet terms) social buying site. Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world. […]
December 7, 2010
Out of the box, Nexus S is unlocked, so it will work with any GSM carrier. Samsung and Google are set to launch the Nexus S. Pretty cool stuff. Check out the Nexus S website for all the details Availability After December 16, Nexus S will be sold unlocked and carrier-independent initially through Best Buy […]
December 7, 2010
Interesting article about text giving. Really, the answer is to put the donation pages out on the mobile web and text to link. This allows for both micro and macro giving as well as integration with social media strategies. (NYT) By STEPHANIE STROM Four nonprofit groups are trying to attract $25 gifts through text messages this holiday […]
December 1, 2010
Great information from ITU (International Telecommunication Union) on the state of 3G, Mobile and internet usage in the world as of October 2010. Click here for the report. Here are just some of the highlights. The numbers are truly stagering. - By the end of 2010, there will be an estimated 5.3 billion mobile cellular […]
April 25, 2011
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