Browsing All posts tagged under »Mobile Marketing«

Google is said to be near a deal to acquire Groupon- for like 6 Billion big ones!

November 30, 2010

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Google rumoured to be in the market for Groupon, the online discounter, for about 6 Billion bucks. Before you read the details from this article, this commentator thought it would be interesting to post a list of the acquisitions Google has made, for they are making more deals than any other company or fund out […]

Gen Y users prefer Mobile Web to Desktop or Laptop access to internet

November 24, 2010

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(Release) Most 18-27 year-old Opera Mini users use their mobile phones to browse the Web more often than they use a desktop or laptop computer for the same purpose, according to the results from a survey released today by Opera. In Nigeria, South Africa, and Indonesia, over 90 percent (%) of so-called Generation Y users said […]

RIM Blackberry CEO- “You don’t need an app for the Web,”

November 18, 2010

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Now this article is old news for some of us. The mobile web is the place where most consumers still go for their transactions and interactions with companies. The Universal APP is still the mobile web browser. As we move through the next few years, APP’s will probably have less involvement as ‘Bookmark’ points of […]

AT&T, Verizon and T-Mobile Announce Joint Venture To Build National Mobile Commerce Network.

November 16, 2010

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Get ready for some Near Field Communications action by these big three carriers. (Release) AT&T Mobility, T-Mobile USA and Verizon Wireless today announced the formation of a joint venture chartered with building ISISTM, a national mobile commerce network that aims to fundamentally transform how people shop, pay and save. Isis’ initial focus will be on […]

Good data from IHL Group about trends in the mobile space.

November 16, 2010

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(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode. […]

Google testing consumer interaction with Brands through new APP- its really just solid marketing using mobile

November 16, 2010

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This is just some of the cool stuff that can be done via a smartphone and the associated camera in the mobile device. This is not new technology, but the way Google is approaching the Brands is novel, at least when you have 500 million users! At least check out this APP on the new […]

New report- Consumers plan to shop from their mobile phones on Black Friday

November 15, 2010

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PriceGrabber always has some great information about trends in mobile. Consumers plan to shop from their mobile phones on Black Friday LOS ANGELES, Nov. 15, 2010 /PRNewswire/ — PriceGrabber®, a part of Experian, conducted a Black Friday Shopping survey between Sept. 14, 2010, and Oct. 6, 2010. PriceGrabber’s survey data, consisting of 1,839 U.S. online […]

Mobile web insight-55 percent of small businesses have not checked the appearance of their own website on a mobile phone

November 15, 2010

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From econsultancy.com for this weeks mobile web information roundup. Always good information from around the world. Mobiles and offline shopping 42% of UK shoppers have used their mobile phones while shopping offline, while 16% used it to compare prices with other stores. 59% have not decided on the brand before beginning to shop, while 44% […]

Mobile device OS upgrades may build brand loyalty with the device, but what about the brands that use the OS to engage customers?

November 14, 2010

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Great article by DAMON DARLIN. It illustrates how fast mobile devices and specifically their Operating Systems (OS) are changing. The one thing this writer is waiting on is data on how changes in OS reflect on churn with APP’s. new development of iPhone or Android APP’s start with a version of the OS and legacy […]

Toys”R”Us launches several new ways for customers to engage the brand with mobile devices for the holiday season

November 9, 2010

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WAYNE, N.J., Nov. 9, 2010 /PRNewswire/ — Toys”R”Us, Inc. today announced several new advancements in its mobile technology capabilities, providing multi-channel shoppers with new ways to learn about and take advantage of “R”Us® promotions by simply using their mobile devices. As part of these enhancements, the company has adopted a coupon barcode scanning technology in […]

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