Brooklyn Decker, voted the sexiest women alive by readers of esquire magazine will now appear in 700 Barnes and Nobles locations. Well, kind of. Utilizing the augmented reality plus GPS location based APP developed by Goldrun, a New York based agency, customers can use their iPhone to place themselves into a picture with Ms. Decker… [Read more…]
November 16, 2010
Get ready for some Near Field Communications action by these big three carriers. (Release) AT&T Mobility, T-Mobile USA and Verizon Wireless today announced the formation of a joint venture chartered with building ISISTM, a national mobile commerce network that aims to fundamentally transform how people shop, pay and save. Isis’ initial focus will be on… [Read more…]
November 16, 2010
(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode.… [Read more…]
October 27, 2010
(NYT) Google announced initial availability of a new advertising program called Boost today, beginning in San Francisco, Houston and Chicago. Boost automatically determines what keywords your business ought to bid on and recommends a range of monthly advertising budgets based on the competitiveness of your business sector. It then runs Cost Per Click ads in… [Read more…]
October 26, 2010
(NYT) For many people, their mobile phones often double as a second brain. But efficiently searching through that reservoir of information to quickly locate contacts, upcoming events and addresses is still time-confusing and often frustrating. Is there an opportunity to reinvent the way people find things on their phones? Kiha Software, based in Seattle, is… [Read more…]
October 26, 2010
(NYT) SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week. “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist… [Read more…]
October 6, 2010
The majority of the most popular applications available for iPhones use the devices’ serial numbers to track users, a professor at Bucknell University says in a new research paper. For the report, assistant director of information security and networking Eric Smith examined 57 of the most popular iPhone apps and found that 68% of them… [Read more…]
September 29, 2010
The growth in scanning of codes by the consumer has been skyrocketing (take a look at the hockey stick growth). this is something I have seen in our Siteminis business. The key is to have a solid implementation strategy so that when a customer does scan, you are delivering content that engages the user. The… [Read more…]
July 14, 2010
Interesting news from the home front!- QR codes on billboards, let the education begin! This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code… [Read more…]
January 19, 2011
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