November 16, 2010
Get ready for some Near Field Communications action by these big three carriers. (Release) AT&T Mobility, T-Mobile USA and Verizon Wireless today announced the formation of a joint venture chartered with building ISISTM, a national mobile commerce network that aims to fundamentally transform how people shop, pay and save. Isis’ initial focus will be on […]
November 16, 2010
(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode. […]
October 26, 2010
(NYT) SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week. “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist […]
September 29, 2010
The growth in scanning of codes by the consumer has been skyrocketing (take a look at the hockey stick growth). this is something I have seen in our Siteminis business. The key is to have a solid implementation strategy so that when a customer does scan, you are delivering content that engages the user. The […]
July 14, 2010
Interesting news from the home front!- QR codes on billboards, let the education begin! This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code […]
January 19, 2011
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