Browsing All posts tagged under »Mobile Web«

mCommerce site testing is critical to success.

April 25, 2011

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Let me start by saying that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site testing is typically done during the Software development Lifecycle (SDLC) testing occurs in two phases:  Unit and System testing.  This also usually occurs […]

Can SMS help drive sales back from abandoned carts, you bet.

April 19, 2011

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Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to […]

Mobile Web delivers maximum reach and frequency for mobile brand advertising

April 13, 2011

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Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales   (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption, […]

Dunkin’ Donuts thinks it launched a ‘Mobile Friendly’ site

April 13, 2011

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According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user […]

Texting charity for the holidays- A Test of Bigger Gifts to Charity via Text Message

December 7, 2010

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Interesting article about text giving. Really, the answer is to put the donation pages out on the mobile web and text to link. This allows for both micro and macro giving as well as integration with social media strategies. (NYT) By STEPHANIE STROM Four nonprofit groups are trying to attract $25 gifts through text messages this holiday […]

Home Depot’s $64 Million Mobile Investment Rolls Out to 1,970 Stores

December 7, 2010

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By Adam Blair (RIS) In the largest mobile POS rollout in retailing, Home Depot has deployed 30,000 transactional/communication devices in 1,970 of its stores, providing associates with handheld technology that combines inventory management and analytics functions, a phone, a store walkie-talkie, and label printing with POS. The retailer expects labor savings to cover the First Phone […]

StatCounter- RIM Blackberry OS greater than Apple iOS in mobile web usage in the US

December 1, 2010

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Now this is an interesting release of mobile web usage information. Another example of no one being able to really predict the future of mobile form factors and consumer adoption rates. (Release) BlackBerry OS overtook Apple’s iOS for the first time in the US in November in terms of mobile internet usage according to web […]

Almost 1 Billion people worldwide have high speed mobile web access now and 200K text messages sent every second

December 1, 2010

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Great information from ITU (International Telecommunication Union) on the state of 3G, Mobile and internet usage in the world as of October 2010. Click here for the report. Here are just some of the highlights. The numbers are truly stagering. - By the end of 2010, there will be an estimated 5.3 billion mobile cellular […]

Google is said to be near a deal to acquire Groupon- for like 6 Billion big ones!

November 30, 2010

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Google rumoured to be in the market for Groupon, the online discounter, for about 6 Billion bucks. Before you read the details from this article, this commentator thought it would be interesting to post a list of the acquisitions Google has made, for they are making more deals than any other company or fund out […]

eBay Black Friday mobile results double 2009 and in line to triple last years total results.

November 29, 2010

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eBay mobile results from Black Friday- double last years volume and in line to treble last years performance. Guess what, the year of mobile is, well- THIS YEAR. eBay Black Friday General Shopping Data in the United States: eBay.com peak buying hours on Black Friday were 6-8pm MST (7pm MST was the peak) The first […]

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