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What's interesting in Mobile – The Siteminis Blog
Browsing All posts tagged under »QR codes«
Good data from IHL Group about trends in the mobile space.
(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode. […]
2D / QR code technology being tested all over- growth with smartphone users up 700% since the beginning of 2010
October 26, 2010
(NYT) SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week. “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist […]
Hipcricket and Scanbuy partner on QR code marketing
October 6, 2010
(Release) Hipcricket and Scanbuy have partnered to enable brands and media companies to further engage consumers with mobile barcodes. Through this partnership, Hipcricket clients have enhanced capabilities to provide information, pictures of a product, or other rich media delivered when a barcode is scanned. Over 90% of phones today come with a camera, making virtually […]
Scanning barcodes up 700% from the start of 2010- A real marketing opportunity awaits.
September 29, 2010
The growth in scanning of codes by the consumer has been skyrocketing (take a look at the hockey stick growth). this is something I have seen in our Siteminis business. The key is to have a solid implementation strategy so that when a customer does scan, you are delivering content that engages the user. The […]
HBO launches QR code campaign for new show- Should they take a lesson from FOXTV?
September 23, 2010
HBO is putting QR codes on bus shelters to promote the premiere of its newest show “Boardwalk Empire.” Playing on the show’s theme of prohibition, the cable network is letting consumers scan the QR codes to reveal passwords to invite-only speakeasy events. HBO tapped agency PHD to power the campaign. “[The strategy] was simple,” said Andrea […]
Calvin Klein Jeans Replaces Racy Billboards with QR Codes
July 14, 2010
Interesting news from the home front!- QR codes on billboards, let the education begin! This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright red QR code […]
November 16, 2010
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