Social Media and Mobile Commerce Summit Thursday, August 12th, 2010

Posted on July 12, 2010

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Marci Troutman to chair the Social Media and Mobile Commerce Day on August 12, 2010.

This day was first done at eTail West this year. The turnout was strong and the information timely. Anyone on the east coast that has interest in mobile should attend.
During the economic downturn, retailers turned to low-cost channels to drive new traffic to their sites. Beyond traffic, they also focused on community building and social networking sites to drive their content (user-generated), improve their customer service (by listening to the voice of the customer and gathering feedback), and to drive customer loyalty.

In addition to the emergence of social networking initiatives, the beginning of 2010 saw an explosion in mobile marketing. And most retailers are still trying to sort out exactly how they plan to approach their mobile strategy. Do they need a full mobile site? Just an iPhone App? What makes the most sense for their business?

This full day of content will dive into the current state, best practices and emerging strategies of both social and mobile marketing. Conference attendees will hear how their peers have established a presence in these emerging channels, what they are doing to optimize their presence, and how they plan to monetize it as well.

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