RIM buys Cellmania to bolster APP store- Don’t count Blackberry out just yet!

Posted on August 25, 2010


Research In Motion has acquired mobile software platform provider Cellmania, a move designed to bolster the device maker’s BlackBerry App World storefront. Financial details were not disclosed. Cellmania confirmed the deal on its website, stating “Our team has joined RIM’s global organization and will continue to bring our expertise in application storefront development to the BlackBerry platform.” Cellmania adds it will continue to support its current client base–its integrated mFinder solution promises mobile operators an end-to-end delivery and ecosystem platform encompassing digital rights management, subscription billing and content management. Cellmania also provides over 200,000 content items optimized for more than 200 handset models.

RIM introduced a revamped BlackBerry App World beta in late July, announcing last week the upgraded store is now available to all BlackBerry smartphone users. The store now supports credit card payments on top of PayPal–a handful of carrier partners support operator billing options as well. BlackBerry App World also boasts new tabbed sections for various application lists; users can horizontally swipe or scroll to view the Top 25 Free Apps, Top 25 Paid Apps and Top 25 Themes, along with checklists spotlighting the Newest Apps and Recently Updated Apps. BlackBerry App World 2.0 additionally introduces BlackBerry ID, giving users a device-independent user ID tag to enable new payment options as well as seamlessly transfer their personal library of free and premium apps when they upgrade to a new BlackBerry device. Also new: Support for QR barcode scanning.

RIM states that more than 30 million BlackBerry smartphone users across 65 countries have now downloaded BlackBerry App World since the store first launched in the spring of 2009, with consumers averaging more than a million app downloads each day. The BlackBerry platform now represents 18.2 percent of the worldwide smartphone market according to data issued earlier this month by research firm Gartner, behind Symbian at 41.2 percent.

Posted in: Blackberry