Mobile users are flocking to Twitter at record rates. In a blog post last week, the company said Twitter mobile users have increased 62 percent since mid-April. In addition, 16 percent of all new users to Twitter start on mobile.
Twitter credits the jump in mobile users to the launch of its Twitter-branded mobile client for the iPhone. Twitter said the branded client is bringing in more active users and is helping the company attract and retain active users. In fact, 46 percent of active users make mobile part of their Twitter experience. Twitter plans to take its branded client to other platforms. Last week, Twitter launched a Twitter-branded mobile client for Research in Motion BlackBerry devices and for Android devices.
Just last month independent research firm comScore reported nearly 93 million users worldwide accessed Twitter in June 2010, a year-over-year increase of 109 percent. In addition, the firm found close to 25 million North American users accessed Twitter in June. The service enjoys a higher maturity level in North America than in other global regions, posting year-over-year growth of 22 percent. comScore notes that 8.3 percent of U.S. smartphone users (about 4.2 million consumers in all) now access Twitter.com via mobile device each month, outpacing the U.K. (5.8 percent of smartphone users), Germany (3.1 percent) and France (2.1 percent).