If search marketers ruled the world….. what a wonderful place it would be

Posted on September 8, 2010


Aaron Goldman has a ton of experience in the digital space. I couldn’t resist posting his ’10 things’ list if search marketers ruled the world. Enjoy.

1.    Global warming wouldn’t exist. We wouldn’t need to keep chopping down trees and killing rain forests. In a world run by search marketers, everything would be digitized. And I mean everything.

2.    We’d all be the same religion. You know how obsessed search marketers are about conversions?!?

3.    We wouldn’t need “Freakonomics.” One of the reasons this book became so popular is because it shed light on causes and effects we didn’t know existed. If SEM’ers ran the show, everything would have clear attribution so we wouldn’t need fancy economists to explain them away.

4.    Our finances would be auto-optimized. In an SEM-led world, we’d all have tools to automatically adjust our spend to heavy up on the items that deliver the greatest return. The challenge here, of course, would be setting key performance indicators. Hmm, what am I going for today… happiness or health?

5.    We’d be able to concatenate meals. Fruit + Salad. Shake + Bake. Apple + pie. Dinner is served!

6.    There’d be no babies named Isabella or Jacob. In 2009, the most popular baby names were Isabella and Jacob. (Geez, there are a lot of “Twilight ” fans out there!) If search marketers were in charge, every baby would be given a unique identifier to allow for disambiguation — not to mention top organic search rankings. After all, that’s why I named my daughter Eliara.

7.    Everything could be 301 redirected. Moving? 301 your address. Get a new phone? 301 your number. Change jobs? 301 your email. Get dumped? 301 your heart.

8.    You’d never lose your car keys. In a world run by SEM’ers, everything would be searchable and, of course, ambiently findable.

9.    You’d never close your curtains or blinds. Privacy schmivacy. If search marketers ruled the roost, everything would be personalized to meet your preferences. Your clothes. Your meals. Your kids. But alas, the only way to reap the full benefits of personalization is to allow yourself to be fully tracked.

10. There would be no casualties of war. If search marketers ruled the world, any and all conflicts would be settled just like a paid search campaign. Set up a test and let the data decide who wins. There would be no room for argument. No hostile takeovers. No covert operations. Of course, there’d be a lot of fighting. Daily battles — sometimes hourly. However, the only casualties would be the egos of the guys and gals who got the hypotheses wrong.

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