Yahoo is still trying to find the right formula of product, people and positioning in the mobile space.

Posted on September 30, 2010

1


Yahoo senior vice president of audience and mobile for North America David Ko is leaving the digital services provider, The Wall Street Journal reports. Citing sources familiar with the matter, the report states Ko’s departure from the Yahoo ranks is imminent–executive vice president Hilary Schneider, who oversees Yahoo’s business partnerships and advertising sales in the U.S. and the Americas, is also expected to exit. A Yahoo spokesperson declined comment.

Ko and Schneider are the latest high-profile Yahoo executives to leave the firm since Carol Bartz took over the CEO reins in early 2009. Soon after Bartz’s arrival, Marco Boerries–executive vice president of Yahoo’s Connected Life division and the longtime face of its mobile efforts–announced his resignation, with Ko soon named worldwide head of Yahoo Mobile. Ko ascended to his present position in late 2009. Last month, Sandeep Gupta, who spearheaded development of Yahoo’s mobile applications, also jumped ship.

Bartz commented on the Yahoo exodus last week, saying some executives “don’t want to move as fast as we want to move” and “want something slightly different.” Sources say she is removing Yahoo’s old guard to assemble a new senior staff.

August 19th, Sandeep Gupta, who spearheaded development of mobile applications at digital services giant Yahoo, has resigned from his post, the company confirms. TechCrunch first reported Gupta’s resignation Wednesday–an alumnus of Apple’s iPod software and UI teams, Gupta led the creation of a number of Yahoo solutions for the iPhone platform, including apps spotlighting Flickr, Fantasy Sports, Yahoo Finance and Yahoo Messenger. More recently, he supervised development of the Yahoo Entertainment app for Apple’s fledgling iPad tablet. Gupta’s future plans are unknown.

Gupta is not the first prominent Yahoo Mobile staffer to exit the company since Carol Bartz took over the CEO reins in early 2009: Soon after Bartz’s arrival, Marco Boerries–executive vice president of Yahoo’s Connected Life division and the longtime face of its mobile efforts–announced his resignation. David Ko was soon named worldwide head of Yahoo Mobile, and presently serves as senior vice president of the firm’s Audience, Mobile and Local businesses.

Advertisements
Posted in: Yahoo