Adobe launches InMarket centralized APP distribution portal

Posted on October 25, 2010


(Fierce Mobile and Release) Adobe Systems introduced InMarket, a centralized application distribution portal enabling developers to market their Flash-based software across different device types via app stores from Acer, Intel and other retail partners. According to Adobe, InMarket operates seamlessly in the device background, enabling consumers to download applications directly from a given storefront–developers will receive 70 percent of sales revenues, with Adobe and its partners handling all credit card processing, hosting and marketing responsibilities.

To get started, developers must first register and create a publisher profile at the InMarket portal–upon receiving a code-signing certificate (available free on request), programmers may begin building and testing apps using the InMarket SDK. Adobe and its store partners promise to validate all app submissions within 10 days, adding that once an InMarket app is approved, developers can change its description, modify pricing or update the software at any time.

The InMarket launch coincides with expanded support for the Adobe AIR 2.5 runtime, which now spans smartphones and tablets running the iOS, Android and BlackBerry Tablet OS platforms. AIR enables developers to leverage tools like Adobe Flash Professional CS5, Adobe Flash Builder and Flex to create and distribute standalone applications across a host of devices and platforms; Adobe AIR 2.5 boasts new features including support for accelerometer, camera, video, microphone, multi-touch and gestures–in addition, new geo-location tools support the development of location-based applications and services. AIR 2.5 also displays native-browser controls within an app, allowing developers to integrate HTML and .SWF content.

Beyond smartphones, tablets and desktops, Adobe states that Samsung will incorporate Adobe AIR 2.5 support into Samsung SmartTVs. The software provider adds that Acer, HTC, Motorola, Research In Motion and others are expected to ship the runtime pre-installed on a variety of devices in the months ahead.

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