AdMob introducing interactive video to Android

Posted on October 26, 2010


Google-owned mobile advertising network AdMob is introducing interactive video and interactive interstitial ad units optimized for applications running across the Android smartphone platform. According to AdMob, the rich media units identify a device’s screen resolution, size, and network connection speed to serve users the optimal viewing experience; ads may be placed either at app-open or in-app.

AdMob first launched the interactive video ad format on iPhone devices in November 2009, and since that time it has run more than 120 video and interactive interstitial campaigns worldwide in tandem with clients like Universal Pictures, Best Buy and Seattle’s Best Coffee.

AdMob credits the Android launch to demand from advertisers seeking to reach a cross-platform audience as well as publishers desiring to maximize their revenue potential. AdMob adds that “interstitial ads are reserved for developers of the most popular and engaging iOS and Android apps,” but does not qualify how such apps are pinpointed.


Posted in: Google