Originally launched as competition for iTunes, Nokia is ending its subscription service for free streaming music in 27 countries. Ovi Music Unlimited will continue in a limited capacity, with 12-month subscriptions in China and India and six-month subscriptions in Brazil, Turkey, and South Africa.
Nokia launched the service in the UK in 2008 but really failed to attract consumers to the streaming music subscription based service. Most consumers want DRM free music. Quite frankly, this is an example of the issues Nokia has had in the last few years of matching its product offerings to the rapidly changing consumer demand, both in handsets and operating systems as well as add on sales such as downloadable music. The ‘build it and they will come’ thought process won’t work in this modern era of mobile. ‘Build it, make it easy to use, and market the hell out of it’ appears to be the new norm.
Goof luck Nokia, this writer still believes in you, but you better start getting your arms around the smartphone users needs and desires.