Browsing All Posts published on »April, 2011«

mobile marketing part deux

April 28, 2011

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ecommerce is holding the budget for for mobile now – digital marketing interest is increasing petco Haven’t paid for mobile marketing much yet, have used vendors for free for the marketing – expect this will change soon – gap ABI Research – mobile is1% of overall advertising budget company wide is typical spend for mobile […]

Advertising budgets

April 28, 2011

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Nick Sheth – Gap inc, Neil Strother – ABI Research, Katie Grisko – Petco speak about advertising budgets, Is mobile advertising already delivering? petco – started with a mobile web site – becaause of the traffic – started with a WAP site to test the use GAP – started mobile in 2009 iphone APPs for […]

SMS part deux

April 28, 2011

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A few SMS tips: Have a preference for the users to submit how often they want to be contacted Weekly texts are more popular than daily SMS is not dead – people want to use this method of communication with their favorite brands Make sure not to abuse the communication – although globally it’s aceptable, […]

mobile shopping summit – day 2

April 28, 2011

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panelists brandon mcgee of dell and jennifer mcclain of chicos – speaking on the low cost of entry to get into an SMS program and the significant ROI that is being proven.

mCommerce site testing is critical to success.

April 25, 2011

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Let me start by saying that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site testing is typically done during the Software development Lifecycle (SDLC) testing occurs in two phases:  Unit and System testing.  This also usually occurs […]

Can SMS help drive sales back from abandoned carts, you bet.

April 19, 2011

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Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to […]

Mobile Web delivers maximum reach and frequency for mobile brand advertising

April 13, 2011

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Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales   (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption, […]