Advertising budgets

Posted on April 28, 2011

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Nick Sheth – Gap inc, Neil Strother – ABI Research, Katie Grisko – Petco speak about advertising budgets, Is mobile advertising already delivering?

petco – started with a mobile web site – becaause of the traffic – started with a WAP site to test the use

GAP – started mobile in 2009 iphone APPs for all four brands. The mobile web is really the center of the strategy and will continue to evolve

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