mobile marketing part deux

Posted on April 28, 2011

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ecommerce is holding the budget for for mobile now – digital marketing interest is increasing
petco

Haven’t paid for mobile marketing much yet, have used vendors for free for the marketing – expect this will change soon –
gap

ABI Research – mobile is1% of overall advertising budget company wide is typical spend for
mobile advertising but expect this to ramp up

“test everything – you have to test to see where your customers are, just because someone else has a clear plan doesn’t mean that’s for you”

gap – “think about emails being opened on the phones, basic useability is critical”

petco “testing for emails isn’t formalized, it’s just random depending on who in the office has what phone to view”

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