Browsing All Posts published on »July, 2011«

Subway Pushes Mobile Ordering

July 29, 2011

0

Mobile ordering is increasing in frequency every day. One issue still confronting franchise companies is how to manage and control the brand. That issue not withstanding, companies understand that they must push forward to engage the consumer on the consumers terms, or rather the consumers preferred method of experiencing the Brand. Mobile Marketer today reports […]

iPad APP for Facebook

July 27, 2011

0

Mobile Marketer– “A lot of thought should be put into why to create an iPad app,” said Marci Troutman, CEO of Siteminis, Atlanta. “There is some uniqueness to the iPad form factor and operating system that can be integrated to enhance the user experience with a brand,” she said “For example, an iPad app can […]

Multichannel is key for mobile strategy

July 25, 2011

0

Mobile Marketer  SAN FRANCISCO – A Dell executive at Mobile Shopping Summit said that companies should not pick and choose whether they want applications, a mobile site or SMS in their mobile initiatives, but rather use all three to build a strong mobile presence. During the “Mobile Roadmap Part III: Delivering On The Promise Of A […]

Mobile Web Site Usability Observations and Recommendations

July 22, 2011

0

Recently I was asked specific questions about Mobile Web Site Usabilty. Here they are for comments and review. As a preamble to the questions below let me say that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site […]

Mobile Web Critical to Luxury Brand Marketing

July 21, 2011

0

Luxury Daily– Mobile Web value It should be stressed that an enhanced product browsing capability with high-resolution product images is also essential to convey the sophisticated nature of luxury products. High-end shoppers have a high household income. These affluent consumers are likely using smartphones and surfing the mobile Web. Affluent shoppers want the best and newest products; […]

Pier 1 ad campaign miss the mark without mcommerce misses on extended customer engagement.

July 21, 2011

0

Mobile Commerce Daily– A recent Pier 1 ad campaign is a good example of how retailers can use mobile to drive awareness of specific items that are on sale or are related to a seasonal opportunity. However, it misses an opportunity by not allowing customers to purchase on the spot. Home furnishings retailer Pier 1 chose […]

Starbucks Mobile Gifting APP bolts onto mCommerce strategy

July 21, 2011

0

Mobile Commerce Daily– Starbucks is showing that mobile plays a critical role in its overall initiatives by unveiling a new application that features gift card capabilities. The app includes the company’s eGift feature and combines the features of its iPhone my Starbucks and Starbucks Card mobile apps. The app is available for free download in Apple’s […]