Browsing All Posts published on »September, 2011«

A Typical Day in China- a view from the inside!

September 30, 2011

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Anyone that has done business and traveled in China can appreciate this post. Although it has nothing to do with the mobile space, I thought that reading my friends experience would lighten up your day- I received this at 4 am this morning!- so here goes. A Typical Day in China Thought you’d get a […]

Geo Location Marketing Drives In-store Traffic at Victoria’s Secret

September 27, 2011

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Mobile Marketer– “I believe it is important for a brand such as Victoria’s Secret to run targeted mobile ads,” said Marci Troutman, CEO of Siteminis, Atlanta. “Their core customers  are walking around with mobile phones, and listening to Pandora and interacting on mobile social sites,” she said. “If a mobile ad is placed in front […]

Disney launches commerce iPad APP to improve revenue

September 23, 2011

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Mobile Commerce Daily– “The importance of an app for a retailer is dependent on several things,” said Marci Troutman, CEO of Siteminis, Atlanta. “At the very least, a mobile app presence is critical for any retailer to market to the largest reach of consumers,” she said. Ms. Troutman is not affiliated with Disney. She commented […]

Mobile ads- Chevy pushes consumers to dealerships

September 12, 2011

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Mobile Marketer “It’s always a good idea to run mobile banner ads, if you have a mobile presence for the consumers to link to, if you do not have a mobile presence, then it wouldn’t make much sense,” said said Marci Troutman, CEO of Siteminis, Atlanta. “If driving around ‘car shopping’ and you find a mobile […]

Gap drives mobile initiative for 1969 Collection

September 2, 2011

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Mobile Commerce Daily– “Having a mobile landing page to promote a new brand is a good idea for any company,” said Marci Troutman, CEO of Siteminis, Atlanta. “Allowing the customers to click to the store locator from the landing page is also a good idea, as it allows the customers to view the promoted product and […]