Browsing All Posts published on »March, 2012«

NetBase Shows What Women And Men Really Want!

March 13, 2012

0

NetBase has some really cool analytics they can perform through social media as referenced below! This is digging into whats really important to the sexes- Ice Cream, Pizza and Cars! Social media monitoring company NetBase analyzed a year’s worth of online conversations — 27 billion- give or take a few! NetBase then parsed English grammar […]

CPG Clorox Aims to increase APP Adoption Through Mobile Ad’s.

March 13, 2012

0

This discussion about the use of mobile APP’s for gaining consumer brand engagement is right on target. Although APP’s should be a part of every brands portfolio, careful thought must be given to the use case. Mobile Marketer – NYC – Clorox is encouraging users to download its myStain iPhone application through a new targeted […]

Nielson reports Mobile Web Bigger For Retailers Than APP’s This Past Holiday

March 12, 2012

0

Nielson Wire– Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. So, who’s winning so far? Nielsen’s detailed analysis of smartphone usage reveals that retail websites are […]

Mobile Video -Ready For Prime Time?

March 7, 2012

0

Digiday by Giselle Abramovich – Top retailers have been busy adding video to their websites over the past several years, and yet they’ve hesitated to do the same when it comes to their mobile properties. The North Face uses videos on its desktop site but does not use them on its mobile site. Target also has videos […]

What eTailers are talking about, eTail West 2012

March 5, 2012

0

Thanks Denise, great view of eTail west! Tech for Human Kind – eTail West was held this past week in Palm Springs. What are eTailers thinking? What products are worth looking at? Social Media Experts discussed and analyzed just how to really reach consumers via social media, none having clear vision. Enter Hearsay Social these folks […]

Make The Most of mCommerce Opportunities- 5 Tips

March 4, 2012

0

Mobile Commerce Daily– There is a real opportunity in mcommerce There’s no longer a doubt as to whether or not mobile commerce will take off. The question now is how to make the most of the mcommerce opportunity. Mobile Commerce Daily’s GiselleTsirulnik interviewed MarciTroutman, CEO of SiteMinis, Atlanta, who provided 5 tips for retailers and brands looking to […]

Target fixes unoptimized mobile ad- Something many companies neglect!

March 4, 2012

0

Mobile Commerce Daily- Target recently ran a mobile advertising campaign that was not executed properly nor optimized for mobile devices. However, since then the retail giant has redeemed itself by mobilizing the campaign and showing that it is never too late to get back on track. The company ran audio, mobile banner and full-page ads […]