Browsing All Posts published on »April, 2012«

Mobile Data- Messy and Dirty – Yes, but Important!

April 16, 2012


I have known David for a while. Great insight into mobile and the whole ecosystem. Mobile Marketer– David Spear – All too often we allow the euphoria of the launch of a campaign to distract us from what lays beneath the campaign – incredibly powerful and meaningful data. Believe me, having helped many clients strategize […]

Digiday Smart Stats: Pinterest Is The Real Deal

April 11, 2012


Digiday– For a new series, Digiday will be on the hunt for new statistics that have implications for digital marketers and ask industry experts to talk about what each stat means for brands. Here’s our first try: While over two-thirds of the retailers have iPhone apps, only half offer the ability to purchase via the […]

Mobile Ad Campaign’s Can Be Successful If You Think About The UX!

April 10, 2012


Mobile Marketer-  “Mobile needs to be a thoughtful process with the end user keeping the small screen in mind,” said Marci Troutman, CEO of SiteMinis, Atlanta. “When consumers click through an email, SMS text, mobile ad, or QR code they will be going to the mobile Web or straight into the app store,” she said. “Mobile […]

Mobile Cloud Computing- The Critical Step to Mobile Web Computing Success.

April 4, 2012


Cloud computing has been a buzz word for a few years. Our company, SiteMinis has been on the cloud for several years. When we launched our ‘Ready Already’ mobile website creation canvas- CliqLaunch, we knew the cloud was the place to be. Why? Well for a few reasons. To simplify the answer, we looked at it […]

How To Handle A Mobile Campaign That Is Struggling

April 2, 2012


Mobile Marketer NYC– Where to start According to Marci Troutman, CEO of SiteMinis, marketers should use mobile as an A/B testing ground. “If a campaign is not getting enough lift, try a different approach with the same campaign, change the order of the action item, move a click-through to the top and add another action item for […]