Browsing All Posts published on »May, 2012«

Hertz On Demand Goes Mobile

May 23, 2012

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PARK RIDGE, N.J., May 21, 2012 /PRNewswire/ — The Hertz Corporation (NYSE: HTZ) and its Hertz On Demand car sharing service announce today the launch of its new mobile website, mobile.hertzondemand.com (and, m.hertzondemand.com) that allows Hertz On Demand members to make, modify, and cancel reservations. The site, available to all members, allows any user to […]

Tums Tries Mobile To Reach Consumers Without A Real Call To Action

May 21, 2012

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As more market research is done every month on the nature of mobile usage by consumers, one small tidbit has come out from Sapient in late 2011. It goes like this, just as a great mobile brand experience (like a landing page) improves customer CTR and conversion, the reverse is also try, a poor or […]

The Seven Deadly Sins of Using QR Codes

May 3, 2012

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 The Seven Deadly Sins of Using QR Codes Tim Canada Sr Account Manager SiteMinis Inc. In the past 18 months QR codes have taken the market by storm.  However, the use of QR codes by consumers has dropped off recently due to one resounding reason.  People have begun to associate QR codes with a poor […]

Domino’s Pizza Smoking Hot Productivity Through Mobile

May 3, 2012

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Mobile Commerce Daily – By Chantal Tode “We are looking at better than 20 percent of digital orders on mobile.” – Patrick Doyle, CEO of Domino’s Pizza, Ann Arbor, MI. Mobile a hero “Domino’s has done a great job in mobile across mobile Web for smartphones, and apps – the QSR space is such a great opportunity for mobile, […]