Browsing All Posts published on »June, 2012«

Small business interest in mobile payment reflects in Square’s growth

June 23, 2012

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Mobile Commerce Daily- NYC- By Chantal Tode – “Square has made it extraordinarily easy for small businesses to adopt that payment structure,” said Marci Troutman, CEO of SiteMinis, Atlanta. “There is also a consistent payment structure and it provides small businesses an additional way collect revenue. “Square also has a full-blown marketing effort behind it to create awareness of […]

7-Eleven uses mobile push marketing to drive in store traffic

June 23, 2012

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Mobile Commerce Daily- By Rimma Kats– “7-Eleven has chosen a perfect product to market in the summer on Pandora,” said Marci Troutman, CEO of SiteMinis, Atlanta. “The ad is clear and leads the consumer to a mobile site that allows a clear choice of products that are available, with each flavor leading to calories and nutrition […]