Browsing All Posts published on »August, 2012«

Ace Hardware shows shopper frequency improvements with mobile advertising

August 28, 2012

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Clearly any retailer is looking to improve in three areas- 1- add more to the cart 2- increase the number of shopper visits 3- add new customers Mobile resonates in all of these areas. However,  none of these ares improves through mobile without a concerted effort on the brand side to manage the process. Those […]

First Local Broadcast TV Phone: Samsung Out / Dyle In

August 8, 2012

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Article By: Jason Ankeny MetroPCS will roll out the Dyle mobile digital TV service via Samsung Electronics’ forthcoming Galaxy S Lightray 4G smartphone, reportedly slated for release later this month. “I think that this is a huge step for mobile adoption.  Now, the major media players such as NBC CBS and ABC can stream their content directly to mobile users […]

Mobile Gaming Hasn’t Killed Consoles Yet – Find Out How

August 7, 2012

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“I agree with Seamus Blackley, mobile and social gaming has had some impact on the gaming market, but the size, quality, and complexity of these games aren’t anything that directly compete with consoles or the PC. There still is a definite future for both at least for now, and I see them both expanding and becoming more profitable […]

Amazon Extends Subscribe & Save Program to iOS, Android Apps

August 7, 2012

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“This is a brilliant way to assist the busy mom, bachelor or even someone who dreads shopping to purchase the things they need on a reoccurring basis.  I guess you can call this “smart shopping at its best”, said Shennetta Lamar, Project Manager of SiteMinis, Atlanta. Amazon is adding its Subscribe & Save discounts to its […]

Wireless Technologies Will Impact the 2012 Presidential Election – Here Is How

August 7, 2012

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“I believe wireless technologies will have a positive impact on the 2012 elections because it would allow voters, such as myself, to learn more about the candidates who are running for a particular position.  I think this is a brilliant way to educate people on the different candidates as well allow the public to view […]

McDonalds pushing QR codes demonstrating mobile as a relevant marketing channel

August 5, 2012

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A bit of background on current QR code usage. There now exists a lot of survey information about QR code usage. McDonald’s has been testing in the space of mobile for some time (as should any Brand!) and have now been able to really take advantage of mobile as a real and relevant channel. MGH […]

Blockbuster acquires mobile POS company Alpha Bay for that Apple like in store experience

August 5, 2012

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More and more retailers are serious about mobile POS. The ability to close sales on the floor instead of at the cash register offers many ways to enhance the consumer shopping experience. The potential for shorter lines at a register, better one on one selling and interaction and the opportunity to add on sales are […]