Browsing All Posts published on »October, 2012«

Victoria’s Secret Steps Up Mobile Advertising by Integrating Twitter

October 31, 2012

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     Victoria’s Secret is in the middle of a new mobile advertising effort for its new Pink tunic hoodie and is using a very unique approach.  The company is using a Twitter hashtag #WEARNOW to see what other consumers have to say about the new hoodie, as well as have a dialogue with the […]

Mobile Advertising Done Beautifully Via Starbucks

October 31, 2012

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     Starbucks recently launched its own espresso maker, the Verismo, and is making a big push to advertise it via the mobile web.  Frankly, it is about as good of a mobile campaign as I could think of.        The mobile banner ads can be found in places like Harper Bazaar.  Once […]

Another Luxury Brand Goes Mobile

October 29, 2012

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     Mobile Web is growing, and luxury brands are noticing.  The newest company to join the Mobile Web ranks is Barneys New York.  It has unveiled a sleek, sophisticated, and very impressive mobile website.  It is an HTML5 site that shows off their product lines, allows for online shopping, and allows consumers to make […]

Velveeta’s Mobile Ad Campaign – What I Loved and What I’d Improve

October 26, 2012

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     Velveeta has a mobile ad campaign going on right now.  It allows consumers to visit a mobile page to learn about various recipes you can make with Velveeta, and ultimately gave consumers a chance to enter in a Sweepstakes to go to the Country Music Awards in Nashville.  That’s a company after my own heart. […]

A Wonderful Use Case In Mobile Advertising via Bobbi Brown

October 26, 2012

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     Mobile is a new frontier.  Many of the what’s, when’s, and how’s are still being figured out by large companies.  Advertising within the mobile web space is one of the biggest elephants in the room that companies face.  They see the potential but have a hard time fully realizing it.       […]

The Amount of Traffic From Mobile Devices is Constantly Increasing

October 25, 2012

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     Edmunds.com has seen its online traffic via mobile devices hit the 30% mark, and forecasts hitting the 50% mark sometime in 2013.  This is a trend that I would expect to see most companies noticing. One of the best practices that seems to be driving this trend is differentiating what the site looks […]

25% Of Americans to Do Some Type of Holiday Shopping Via Mobile

October 25, 2012

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     In a study done by Accenture that I don’t find particularly surprising, approximately 25% of Americans plan to do some type of holiday shopping via a smartphone or tablet this upcoming season.  This is up from 17% last year, and something tells me that this number is only going to get bigger in […]