Browsing All Posts published on »December, 2012«

Hewlett-Packard Using Super Specific Marketing

December 17, 2012


     HP is currently marketing for, among other things, its Envy 4 Touchsmart Ultrabook and its Envy 23 Touchsmart laptops.  Both laptops run the new Windows 8 platform.  The interesting part of it all, is how it is marketing them.  The advertisements are on the iPhone Spotify App.  Spotify is a music company similar […]

iPhone and SMS Marketing – A Marketing Goldmine

December 11, 2012


     Marketers are searching.  They are attempting to find a way to interact with consumers in who are tech savvy.  They want to reach out in a way that sends relevant information and is viewed and acted upon more often than it is ignored.  They are finding that text campaigns to iPhone users might […]