Browsing All Posts published on »May, 2013«

DG’s customer centric approach to mobile marketing diagramed

May 15, 2013

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Dollar General takes a customer centric view of mobile marketing and customer mobile brand engagement through mobile web, APP’s In-store signage and print material. Dollar General is currently using the CliqLaunch platform to full benefit! If you go to http://m.dollargeneral.com and click on several of their swiping banner ads you will land on CliqLaunch created pages!  These CliqLaunch […]

Dollar General approaches mobile from a customers perspective- a 360 degree viewpoint

May 8, 2013

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Dollar General has brought mobile into the company’s everyday marketing and advertising process. No longer is mobile just a ‘check the box’ effort whereby mobile is a hit or miss proposition to the consumer. If you think about it, there are only three ways to increase a retailers sales- get a customer to shop more […]

Mobile moves Hointer Clothing forward with brick and mortar Retail 2.0

May 8, 2013

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Hointer clothing is a real step forward for brick and mortar Retail 2.0. Customers enter a store with no people staffing the location and the consumer choosing product, handling the fitting and purchasing the product all through their smartphone. Speed, convenience and low friction transaction- all the things that made mobile a part of most […]

Mobile explosion will force advertisers to embrace new consumer centric model

May 7, 2013

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Advertisers today must design a multi- pronged approach to leverage mobile to reach objectives now and in the immediate future. Mobile consumers as a channel are only increasing every day across the globe. Many brands struggle with a new ‘consumer centric’ strategy vs a more traditional ‘brand centric’ approach. This simply means that  the hub […]