Browsing All Posts filed under »Mobile Marketing«

Can SMS help drive sales back from abandoned carts, you bet.

April 19, 2011

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Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to […]

Mobile Web delivers maximum reach and frequency for mobile brand advertising

April 13, 2011

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Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales   (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption, […]

Dunkin’ Donuts thinks it launched a ‘Mobile Friendly’ site

April 13, 2011

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According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user […]

Augmented reality comes to Barnes and Noble, featuring Brooklyn Decker!

January 19, 2011

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Brooklyn Decker, voted the sexiest women alive by readers of esquire magazine will now appear in 700 Barnes and Nobles locations. Well, kind of. Utilizing the augmented reality plus GPS location based APP developed by Goldrun, a New York based agency, customers can use their iPhone to place themselves into a picture with Ms. Decker […]

Mobile Payment Debuts Nationally at Starbucks

January 19, 2011

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Long awaited use of mobile payment portals takes a big step with the announcement that Starbucks will now facilitate the use of mobile devices in the payment process. Although the technology is not new, use on a large scale in the U.S. has been somewhat slow. Not anymore! SEATTLE, January 19, 2011 – Starbucks (NASDAQ: […]

Lowes uses Facebook page as marketing tool to promote Black Friday offers

November 5, 2010

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(Media Post) Lowe’s began running a series of paid-search and display ads earlier this week to push consumers to its Facebook Fan page that just after midnight this Friday will provide a sneak peak of forthcoming specials on Black Friday, the day after Thanksgiving, which traditionally kicks off the holiday shopping season in stores. The retailer […]

Reading product reviews is a growing part of consumers’ prepurchase search ritual- 92% of internet users read reviews

November 2, 2010

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(eMarketer) Customer product reviews are becoming a fixture on retail and consumer brand websites, with over 80% of retailers planning to feature them by the end of 2010. The accelerated adoption of customer reviews indicates a more enlightened approach to handling negative comments—that is, the acknowledgment that occasional negative reviews do not hurt sales. “For many […]