Dollar General approaches mobile from a customers perspective- a 360 degree viewpoint

May 8, 2013

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Dollar General has brought mobile into the company’s everyday marketing and advertising process. No longer is mobile just a ‘check the box’ effort whereby mobile is a hit or miss proposition to the consumer. If you think about it, there are only three ways to increase a retailers sales- get a customer to shop more […]

Mobile moves Hointer Clothing forward with brick and mortar Retail 2.0

May 8, 2013

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Hointer clothing is a real step forward for brick and mortar Retail 2.0. Customers enter a store with no people staffing the location and the consumer choosing product, handling the fitting and purchasing the product all through their smartphone. Speed, convenience and low friction transaction- all the things that made mobile a part of most […]

Mobile explosion will force advertisers to embrace new consumer centric model

May 7, 2013

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Advertisers today must design a multi- pronged approach to leverage mobile to reach objectives now and in the immediate future. Mobile consumers as a channel are only increasing every day across the globe. Many brands struggle with a new ‘consumer centric’ strategy vs a more traditional ‘brand centric’ approach. This simply means that  the hub […]

SiteMinis Continues to Grow Mobile in the Classroom Initiative Going on Semester Three with Great Feedback from Ball State, University of Tennessee, Michigan State, Western Michigan and Others

April 22, 2013

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Following the American Academy of Advertising’s conference, the buzz on incorporating mobile into the syllabuses for classes is exciting ATLANTA, Apr 10, 2013 (BUSINESS WIRE) — SiteMinis, a mobile web App technology platform and services provider, today announced an initiative to partner with universities globally, to enable professors of Advertising, Graphic Design, Marketing, PR and […]

Google gets slapped with Android OS anti-trust allegations in the EU

April 22, 2013

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Great article about how the EU is being petitioned to review how Google is handling the ‘FREE’ use of Android OS to handset manufacturers and then stacking the deck on the APP with favorably Google APP’s and diminishing competitive APP’s. Anti-trust allegations are flying. Google alleged to be using Android as a Trojan horse to deceive […]

Hewlett-Packard Using Super Specific Marketing

December 17, 2012

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     HP is currently marketing for, among other things, its Envy 4 Touchsmart Ultrabook and its Envy 23 Touchsmart laptops.  Both laptops run the new Windows 8 platform.  The interesting part of it all, is how it is marketing them.  The advertisements are on the iPhone Spotify App.  Spotify is a music company similar […]

iPhone and SMS Marketing – A Marketing Goldmine

December 11, 2012

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     Marketers are searching.  They are attempting to find a way to interact with consumers in who are tech savvy.  They want to reach out in a way that sends relevant information and is viewed and acted upon more often than it is ignored.  They are finding that text campaigns to iPhone users might […]