Browsing All posts tagged under »APPs«

Augmented reality comes to Barnes and Noble, featuring Brooklyn Decker!

January 19, 2011

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Brooklyn Decker, voted the sexiest women alive by readers of esquire magazine will now appear in 700 Barnes and Nobles locations. Well, kind of. Utilizing the augmented reality plus GPS location based APP developed by Goldrun, a New York based agency, customers can use their iPhone to place themselves into a picture with Ms. Decker […]

Groupon prepares for a a 15 billion dollar IPO potentially.

January 19, 2011

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Groupon is poised to make a splash with a $15 Billion dollar IPO. Google shot a bit low in their offer. Great work for the long established (by internet terms) social buying site. Groupon features a daily deal on the best stuff to do, eat, see and buy in more than 300 markets around the world. […]

iPad most wanted gift for the 6 to 12 year old crowd.

November 24, 2010

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New info released from The Nielsen Company showing purchase intent for the younger crowd (6 to 12 and 13+). Interesting intel, showing the iPad as the number one most wanted product for the 6 to 12 year old group. What this writer found interesting was where the iPhone fell in relationship to other smartphones and […]

Good data from IHL Group about trends in the mobile space.

November 16, 2010

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(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode. […]

Google testing consumer interaction with Brands through new APP- its really just solid marketing using mobile

November 16, 2010

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This is just some of the cool stuff that can be done via a smartphone and the associated camera in the mobile device. This is not new technology, but the way Google is approaching the Brands is novel, at least when you have 500 million users! At least check out this APP on the new […]

Mobile device OS upgrades may build brand loyalty with the device, but what about the brands that use the OS to engage customers?

November 14, 2010

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Great article by DAMON DARLIN. It illustrates how fast mobile devices and specifically their Operating Systems (OS) are changing. The one thing this writer is waiting on is data on how changes in OS reflect on churn with APP’s. new development of iPhone or Android APP’s start with a version of the OS and legacy […]

Nokia to upgrade Symbian in 2011 with swiping and wireless identification features to its new line of smartphones

November 10, 2010

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(Bloomberg) Nokia Oyj, the world’s largest maker of mobile phones, will add swiping and wireless identification features in updates to its new line of Symbian smartphones to compete withGoogle Inc.’s fast-developing Android platform. “The biggest threat and biggest opportunity is our ability to keep Symbian fresh and interesting,”Jo Harlow, senior vice president for smartphones at the […]