Browsing All posts tagged under »gap«

mobile marketing part deux

April 28, 2011

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ecommerce is holding the budget for for mobile now – digital marketing interest is increasing petco Haven’t paid for mobile marketing much yet, have used vendors for free for the marketing – expect this will change soon – gap ABI Research – mobile is1% of overall advertising budget company wide is typical spend for mobile […]

Advertising budgets

April 28, 2011

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Nick Sheth – Gap inc, Neil Strother – ABI Research, Katie Grisko – Petco speak about advertising budgets, Is mobile advertising already delivering? petco – started with a mobile web site – becaause of the traffic – started with a WAP site to test the use GAP – started mobile in 2009 iphone APPs for […]