Browsing All posts tagged under »Location Based Marketing«

Google is said to be near a deal to acquire Groupon- for like 6 Billion big ones!

November 30, 2010

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Google rumoured to be in the market for Groupon, the online discounter, for about 6 Billion bucks. Before you read the details from this article, this commentator thought it would be interesting to post a list of the acquisitions Google has made, for they are making more deals than any other company or fund out […]

New Pew Research report- Location based services used by only 4% of online adult users in US

November 8, 2010

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So location based services have not ‘caught’ on according to new Pew research information. Or have they? The reality is that not many Americans are utilizing these services and the cash from advertising has not poured in- yet. although usage is small, there are indications that Geo-location based social site service will eventually be part […]

Facebook to test out location based check in deals with Facebook Deals

October 29, 2010

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Is Facebook cloning groupon program with Facebook Deals? Seems so. (Allfacebook Blog) Facebook is currently testing a new “Facebook Deals” service which enables businesses to provide deals whenever visitors check-in to a physical store. The new service is being tested with a limited number of partners, and all we currently have access to is a […]

Google Launches Boost, Easy Local Advertising With Artificial Intelligence

October 27, 2010

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(NYT) Google announced initial availability of a new advertising program called Boost today, beginning in San Francisco, Houston and Chicago. Boost automatically determines what keywords your business ought to bid on and recommends a range of monthly advertising budgets based on the competitiveness of your business sector. It then runs Cost Per Click ads in […]

Garmin drops handsets in favor of APP’s- no news here, handsets are a tough business

October 27, 2010

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SCHAFFHAUSEN, Switzerland & TAIPEI, Taiwan–(Release) — Garmin Ltd. (NASDAQ: GRMN) and ASUSTeK Computer Inc. today announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets. The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been […]

The October 2010 edition of the Facebook Marketing Bible now available

October 18, 2010

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The October 2010 edition of the Facebook Marketing Bible: The Comprehensive Guide to Market Your Brand, Company, Product, or Service Inside Facebook is now available on the web! The Facebook Marketing Bible has enabled thousands of marketers, social application developers, publishers, and entrepreneurs to navigate and get the most out of the increasingly sophisticated marketing […]

As location-based social networking grows, so do privacy concerns

July 12, 2010

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People worry about over-sharing location from mobiles, study finds experiments like ‘Please Rob Me’ indicate that what people reveal via location-sharing apps could potentially be harmful to them – and survey finds concerns among users. More than half of people with geolocation-capable mobile devices worry about “loss of privacy” from using their location-sharing features, a […]