Browsing All posts tagged under »Mobile Web«

mCommerce site testing is critical to success.

April 25, 2011

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Let me start by saying that if you are using the term ‘Site Testing’ that may mean more than one thing to an audience. From a purely technical point of view, Site testing is typically done during the Software development Lifecycle (SDLC) testing occurs in two phases:  Unit and System testing.  This also usually occurs […]

Can SMS help drive sales back from abandoned carts, you bet.

April 19, 2011

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Mobile Commerce Daily put out a great article about use of SMS do drive sales opportunities from abandoned carts. SMS can also be used to drive a consumer back to a mobile commerce site when that individual has abandoned an item in the shopping cart. Imagine a consumer sitting on the train and trying to […]

Mobile Web delivers maximum reach and frequency for mobile brand advertising

April 13, 2011

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Great article by Mobile Marketer daily and Dan Butcher- How to embrace mobile Web for maximum reach and sales   (mobile marketer daily- excerpt) “Growing trends I’m seeing include continued increase in the number of users accessing the Internet via their mobile device as the dominant method of access, and continued growth in smartphone adoption, […]

Dunkin’ Donuts thinks it launched a ‘Mobile Friendly’ site

April 13, 2011

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According to Mobile Commerce Daily, top brand Dunkin’ Donut proudly touts their new ‘Mobile Friendly’ site in an article posted today. It was interesting to this reader that when the URL of Dunkin’ Donut was entered via mobile web on over 100 phones, the site never pulled anything that remotely resembled a mobile optimized user […]

Texting charity for the holidays- A Test of Bigger Gifts to Charity via Text Message

December 7, 2010

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Interesting article about text giving. Really, the answer is to put the donation pages out on the mobile web and text to link. This allows for both micro and macro giving as well as integration with social media strategies. (NYT) By STEPHANIE STROM Four nonprofit groups are trying to attract $25 gifts through text messages this holiday […]

Home Depot’s $64 Million Mobile Investment Rolls Out to 1,970 Stores

December 7, 2010

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By Adam Blair (RIS) In the largest mobile POS rollout in retailing, Home Depot has deployed 30,000 transactional/communication devices in 1,970 of its stores, providing associates with handheld technology that combines inventory management and analytics functions, a phone, a store walkie-talkie, and label printing with POS. The retailer expects labor savings to cover the First Phone […]

StatCounter- RIM Blackberry OS greater than Apple iOS in mobile web usage in the US

December 1, 2010

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Now this is an interesting release of mobile web usage information. Another example of no one being able to really predict the future of mobile form factors and consumer adoption rates. (Release) BlackBerry OS overtook Apple’s iOS for the first time in the US in November in terms of mobile internet usage according to web […]