Browsing All posts tagged under »QR codes«

Good data from IHL Group about trends in the mobile space.

November 16, 2010

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(Center for Media Research) According to a new study from IHL Group, reported by Marketing Charts, eight in 10 US mobile phone users currently uses or will use mobile text coupons within 24 months. The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode and 2D barcode. […]

Toys”R”Us launches several new ways for customers to engage the brand with mobile devices for the holiday season

November 9, 2010

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WAYNE, N.J., Nov. 9, 2010 /PRNewswire/ — Toys”R”Us, Inc. today announced several new advancements in its mobile technology capabilities, providing multi-channel shoppers with new ways to learn about and take advantage of “R”Us® promotions by simply using their mobile devices. As part of these enhancements, the company has adopted a coupon barcode scanning technology in […]

2D / QR code technology being tested all over- growth with smartphone users up 700% since the beginning of 2010

October 26, 2010

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(NYT) SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station in Albany last week.   “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist […]

Hipcricket and Scanbuy partner on QR code marketing

October 6, 2010

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(Release) Hipcricket and Scanbuy have partnered to enable brands and media companies to further engage consumers with mobile barcodes. Through this partnership, Hipcricket clients have enhanced capabilities to provide information, pictures of a product, or other rich media delivered when a barcode is scanned. Over 90% of phones today come with a camera, making virtually […]

Scanning barcodes up 700% from the start of 2010- A real marketing opportunity awaits.

September 29, 2010

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The growth in scanning of codes by the consumer has been skyrocketing (take a look at the hockey stick growth). this is something I have seen in our Siteminis business. The key is to have a solid implementation strategy so that when a customer does scan, you are delivering content that engages the user. The […]

HBO launches QR code campaign for new show- Should they take a lesson from FOXTV?

September 23, 2010

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HBO is putting QR codes on bus shelters to promote the premiere of its newest show “Boardwalk Empire.” Playing on the show’s theme of prohibition, the cable network is letting consumers scan the QR codes to reveal passwords to invite-only speakeasy events. HBO tapped agency PHD to power the campaign. “[The strategy] was simple,” said Andrea […]

Want to have some fun with your friends and look cutting edge? Go get your own 2D barcode!

July 23, 2010

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Scanlife adds the option to generate QR and Datamatrix codes to its ScanLife mobile barcode platform (www.scanlife.com). Thousands of businesses use the ScanLife platform to generate two-dimensional (2D) barcodes to extend traditional marketing and track engagement from mobile devices. The codes quickly launch specific content right on the phone which removes the need to search […]