Browsing All posts tagged under »smartphone«

Google testing consumer interaction with Brands through new APP- its really just solid marketing using mobile

November 16, 2010

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This is just some of the cool stuff that can be done via a smartphone and the associated camera in the mobile device. This is not new technology, but the way Google is approaching the Brands is novel, at least when you have 500 million users! At least check out this APP on the new […]

Garmin drops handsets in favor of APP’s- no news here, handsets are a tough business

October 27, 2010

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SCHAFFHAUSEN, Switzerland & TAIPEI, Taiwan–(Release) — Garmin Ltd. (NASDAQ: GRMN) and ASUSTeK Computer Inc. today announced a strategic decision to alter their current co-branded business model for location-centric mobile handsets. The two companies will not introduce any new co-branded handset models going forward, but will continue to sell and support models that have already been […]

Samsung working on unifying software platform for mobile phones and TV’s

October 21, 2010

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Samsung, as has been reported, is one of the few companies with global reach and vertical manufacturing in electronics. Keep a watch on what Samsung is doing, it will have an impact on hardware and, critically the software operating systems that these form factors will use (have you looked at Bada lately?). (Reuters) – Samsung […]

Steve Job’s criticizes Android and RIM operating systems- responses are quick and pointed

October 20, 2010

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Google and RIM were quick to respond to Apple’s Steve Job’s highly critical comments from Monday’s earnings call from Apple. I think that Apple is a bit out of bounds on their thinking of what an open code system, but none the less, let the games continue. Google- Google vice president of engineering Andy Rubin […]

Has mobile made Apple the world’s most valuable company?

October 19, 2010

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(Mobile Marketer Daily) The success of its mobile devices from the iPod touch and the iPhone to the iPad has made Apple the most valuable technology company on the NYSE and it will soon become the most valuable company in the world, surpassing Exxon/Mobil on the S&P 500. The company has sold countless mobile devices […]

HBO launches QR code campaign for new show- Should they take a lesson from FOXTV?

September 23, 2010

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HBO is putting QR codes on bus shelters to promote the premiere of its newest show “Boardwalk Empire.” Playing on the show’s theme of prohibition, the cable network is letting consumers scan the QR codes to reveal passwords to invite-only speakeasy events. HBO tapped agency PHD to power the campaign. “[The strategy] was simple,” said Andrea […]

RIM’s ‘BlackPad’ tablet running QNX’s software not RIM OS 6 platform according to report.

August 20, 2010

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Another day, another tablet rumor in the air! Research In Motion (NASDAQ:RIMM) will use software from infotainment specialist QNX for its tablet product rather than its own BlackBerry 6 platform, according to a Bloomberg report. The report, citing three unnamed sources, said RIM plans to use the software from QNX because it can use developers […]